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Industry Reports
Word of Mouth Advertising
One of the more difficult issues facing researches is identifying what characteristics make some people special and other people not when it comes to word of mouth advertising.
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Consumer Profile Changes in the Migration to High-Speed Internet
This paper explores some of the demographic, behavioral and attitudinal differences between home users with low-speed and high-speed Internet access.
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Paperless Coupon Usage on the Rise
American consumers appear to be cutting back on luxuries and focusing on how to make their dollar go further
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