About Us
Experian Simmons is a division of
Experian Marketing Services and provides the insight, innovation, technology and resources to help our clients acquire new customers and bring more value to existing ones.
Experian Simmons is the home of industry leading Simmons Consumer Research, for over 50 years "
The Voice of the American Consumer™". As authors of the first syndicated, multi-media study of the American consumer, Experian Simmons has the expertise and experience to bring a wealth of consumer insight to your marketing efforts.
Impeccable Track Record
A pioneer market researcher in the 1940's, Willard B. (Bill) Simmons developed innovative ways to measure telephone survey respondents.
- In 1950, he launched W.R. Simmons & Associates Research, Inc., to provide reliable and insightful information about the behavior of the American Consumer.
- It's been our mission since then to provide reliable and actionable insights on American consumer behavior, a mission we continue to fulfill to this day.
- The Market Research Council awarded Experian Simmons accreditation as assurance that the Simmons National Consumer Study meets the high standards of the MRC.
Strategic Partnership
The world's most successful agencies, media companies and advertisers partner with Experian Simmons:
- All broadcast networks and over 90% of cable networks
- 90% of the top 100 agencies, 19 out of the top 20 ad agencies
- Blue-chip multi-national clients in sectors that include financial services, retail, fast food, manufacturing, auto and more
We strive to provide our strategic partners with information and analysis they can take and translate into new sales and profit dollars.
Client Testimonial
"Simmons has long been a preferred strategic partner of Zenith Optimedia, delivering high quality, media-neutral consumer insights. We leverage Simmons data to help our clients make smarter decisions for more effective marketing communications."
Bruce Goerlich, EVP Director Strategic Resources
ZenithOptimedia